Pixel Communications Insightshttps://www.pixelcommunications.nl/insights/Practical articles on B2B SaaS paid search, paid social, measurement and reporting.enAlways-on LinkedIn Ads for B2B SaaS, and how to replace campaign burstshttps://www.pixelcommunications.nl/insights/always-on-linkedin-ads-b2b-saas/https://www.pixelcommunications.nl/insights/always-on-linkedin-ads-b2b-saas/Thu, 24 Sep 2026 09:00:00 +0000How to replace stop-start LinkedIn campaigns with an always-on demand layer for B2B SaaS, with an audience structure, creative refresh rules, search sync and measurement.How to test whether your branded search ads are incrementalhttps://www.pixelcommunications.nl/insights/brand-search-incrementality-test/https://www.pixelcommunications.nl/insights/brand-search-incrementality-test/Thu, 24 Sep 2026 09:00:00 +0000How to measure how many branded search conversions would happen anyway through organic, with test designs compared and a switchback plan to run.How to run competitor campaigns in B2B SaaS paid searchhttps://www.pixelcommunications.nl/insights/competitor-campaigns-b2b-saas/https://www.pixelcommunications.nl/insights/competitor-campaigns-b2b-saas/Thu, 24 Sep 2026 09:00:00 +0000How to structure, bid, write and land competitor campaigns in B2B SaaS paid search, with an intent table, trademark rules for the EU and UK and a quarterly checklist.Why GA4 and Google Ads never match, and how to report bothhttps://www.pixelcommunications.nl/insights/ga4-vs-google-ads-numbers/https://www.pixelcommunications.nl/insights/ga4-vs-google-ads-numbers/Thu, 24 Sep 2026 09:00:00 +0000Why GA4 and Google Ads report different conversion numbers, a table for diagnosing the gap, and a reporting layout that gives each source one job.What Google's 17 August 2026 Smart Bidding change means for your accounthttps://www.pixelcommunications.nl/insights/google-ads-smart-bidding-change-august/https://www.pixelcommunications.nl/insights/google-ads-smart-bidding-change-august/Thu, 24 Sep 2026 09:00:00 +0000From 17 August 2026, budget-limited Google Ads campaigns on Target CPA or Target ROAS bid to the target you set. What changed and what to do.Landing pages for competitor and generic search traffichttps://www.pixelcommunications.nl/insights/landing-pages-competitor-generic-search/https://www.pixelcommunications.nl/insights/landing-pages-competitor-generic-search/Thu, 24 Sep 2026 09:00:00 +0000Which landing page to send each kind of B2B SaaS search query to, what a competitor comparison page must answer, and how to roll new pages out without losing data.How to launch paid search in a new European markethttps://www.pixelcommunications.nl/insights/launching-paid-search-new-european-market/https://www.pixelcommunications.nl/insights/launching-paid-search-new-european-market/Thu, 24 Sep 2026 09:00:00 +0000A launch plan for B2B SaaS paid search in a new European country, covering local keyword research, structure, budget shape, targeting settings, negatives, consent and the first 90 days.Negative keyword lists that scale across markets and languageshttps://www.pixelcommunications.nl/insights/negative-keyword-lists-multi-market/https://www.pixelcommunications.nl/insights/negative-keyword-lists-multi-market/Thu, 24 Sep 2026 09:00:00 +0000How to build shared negative keyword lists for a multi-market B2B SaaS account, with a five-list structure, local-language examples, platform limits and an audit that stops you blocking your own keywords.How to send HubSpot and Salesforce pipeline data back to Google Adshttps://www.pixelcommunications.nl/insights/offline-conversion-import-hubspot-salesforce-google-ads/https://www.pixelcommunications.nl/insights/offline-conversion-import-hubspot-salesforce-google-ads/Thu, 24 Sep 2026 09:00:00 +0000How to import SQLs, opportunities and closed-won deals from HubSpot or Salesforce into Google Ads, with click ID capture, consent and a set-up table.Value-based bidding for B2B SaaS: stage values and lifetime valuehttps://www.pixelcommunications.nl/insights/value-based-bidding-b2b-saas/https://www.pixelcommunications.nl/insights/value-based-bidding-b2b-saas/Thu, 24 Sep 2026 09:00:00 +0000How to value each funnel stage from lifetime value and close rates, send it from your CRM, and move to value-based bidding without breaking learning.What to automate in B2B SaaS PPC, and what to keep humanhttps://www.pixelcommunications.nl/insights/what-to-automate-in-ppc/https://www.pixelcommunications.nl/insights/what-to-automate-in-ppc/Thu, 24 Sep 2026 09:00:00 +0000A practical split of B2B SaaS paid search work into automate, automate with sign-off and keep human, with the guardrails, logging and alerting that make it safe.Budget pacing for multi-market paid media accountshttps://www.pixelcommunications.nl/insights/budget-pacing-multi-market/https://www.pixelcommunications.nl/insights/budget-pacing-multi-market/Wed, 23 Sep 2026 09:00:00 +0000A simple budget pacing model for B2B SaaS paid media accounts that run in several markets and currencies, with calendar-day and business-day pacing and the alerts worth setting up.Demand capture vs demand generation, and how to split a B2B SaaS paid media budgethttps://www.pixelcommunications.nl/insights/demand-capture-vs-demand-generation-budget/https://www.pixelcommunications.nl/insights/demand-capture-vs-demand-generation-budget/Wed, 23 Sep 2026 09:00:00 +0000What demand capture and demand generation mean in B2B SaaS paid media, which channels do which job, how to measure each and a practical way to split budget between them.How to review search terms by relevance in a B2B SaaS Google Ads accounthttps://www.pixelcommunications.nl/insights/search-term-review-by-relevance/https://www.pixelcommunications.nl/insights/search-term-review-by-relevance/Wed, 23 Sep 2026 09:00:00 +0000A relevance-first method for reviewing search terms in B2B SaaS paid search accounts, with a decision table, a weekly routine and rules for building negative keyword lists.