The paid media studio built around pipeline.
We set your paid media strategy, run paid search and paid social across your European markets, and connect your CRM to the ad platforms, so budget follows the deals that close.
We reply within one working day with times that suit you.
- Day 0 LinkedIn Head of Legal Ops watches a video ad
- Day 9 Google Searches “contract management software”, clicks
- Day 16 Retargeting Finance Director reads the comparison page
- Day 19 Competitor search Searches “Ironclad alternatives”, clicks
- Day 23 LeadBrand search Books a demo £1,200
- Day 26 Retargeting Head of Legal Ops reads the security and pricing pages
- Day 30 SQLCRM Qualified by sales £3,600
- Day 45 OpportunityCRM Deal created £9,000
- Day 62 LinkedIn retargeting CFO sees a customer story
- Day 88 Closed-wonCRM Contract signed, lifetime value sent back £30,000
Stage value=LTV £30,000× chance to close
Every stage goes back to the ad platforms, so bidding learns which prospects turn into valuable customers. One stage is set as the bidding goal, so a closed deal is never counted four times.
The same leaks show up in most accounts.
Every lead counts the same, so Smart Bidding treats a student and a buying committee as equal.
Google Ads, GA4 and the CRM each report a different lead count, and every pipeline meeting starts with which one is right.
Irrelevant queries run for months before anyone adds a negative.
A site change breaks conversion tracking, and bidding learns from incomplete data for weeks before anyone notices.
Patterns we see across B2B SaaS audits, whatever the size of the account.
One account, many markets.
Most SaaS agencies plan for the US and the UK. Our clients sell in the Netherlands, Germany, France, the Nordics and across the rest of Europe, often from one account.
Market-by-market structure
Campaigns, budgets and pacing split by country, so a strong market never hides a weak one.
Local-language ads
Keyword research and ad copy per language, reviewed by native speakers.
Consent-ready tracking
Consent Mode v2, server-side tagging and GDPR-compliant data flows by default.
Local competitors
Buyers in each market compare you with a different set of tools. Competitor campaigns, comparison pages and customer proof follow that local set.
Example plan. Each market's working budget is split between demand capture and demand generation, and the split is reset every quarter.
Everything between the ad click and the closed deal.
Pick one service or combine them. Most clients start with an audit and measurement, then scale the channels that prove themselves.
Paid media strategy
Channel mix, market priorities and the split between demand capture and demand generation, set from your revenue targets and reviewed every quarter.
Paid search
Google and Microsoft Ads structured by market and intent, with bidding trained on qualified pipeline and customer value.
Paid social
LinkedIn, Meta and Reddit campaigns that reach your buying committee before they start searching, and hand warmer audiences to search and sales.
Measurement and analytics
Tracking you can trust, from ad click to closed deal, so budget decisions stop being guesswork and bidding learns from revenue.
Conversion copywriting
Ads and landing pages written for buying committees, with message match from search term to form, in every market's language.
Dashboards and reporting
One view of spend, pipeline and pacing that your CEO, CFO and marketing team all read the same way.
PPC automation and AI workflows
Account operations supported by AI. Automated flows handle search term reviews, pacing and anomaly checks, and a senior strategist reviews every call.
Get a free audit
For B2B SaaS teams spending €5k or more a month on ads. Give us read-only access and we review your paid search, paid social and tracking: which conversion each platform bids on, how much spend has no visible search term, and whether CRM data reaches the ad platforms. You get the biggest fixes in writing, free.
One system, with every activity wired to the next.
A new negative keyword changes what bidding learns. A budget change moves pacing in every market. We map how the activities in an account affect each other, then build the routine around that map.
Signals in
Core activities
One naming convention for every campaign, by market, intent and match type. Every report, flag and automation reads the account the same way.
Decisions out
Automated checks run every weekday. A senior strategist signs off every change.
- SurgeSearch DE · Generic: spend 1.6× the 28-day baselineReview
- DriftSearch FR · Competitor: cost per SQL up 24% on 14 daysReview
- PlannedSearch UK · Brand paused for an experimentSuppressed
What each cycle learns feeds the next one.
Measure first, then scale what works.
Audit
Week 1 to 2We review your accounts, tracking and CRM data, and give you a prioritised list of what is costing you money.
Fix measurement
Week 2 to 4We connect ads, analytics and CRM so every campaign can be judged on qualified pipeline.
Rebuild and launch
Month 2We restructure campaigns, rewrite ads and landing pages, and set budgets per funnel stage.
Run and report
OngoingWeekly optimisation, a live dashboard and a monthly review of what changed and what comes next.
Who we work best with
A good fit
- B2B SaaS with product-market fit and a sales-led or hybrid motion
- Monthly ad budgets from roughly 5,000 euro upward
- Teams that want pipeline and revenue reporting
- Companies selling across several European markets
Probably not a fit
- Pre-launch products still searching for their customer
- Ecommerce and local service businesses
- Teams looking for the lowest cost per lead at any quality
Notes from the accounts we run
Always-on LinkedIn Ads for B2B SaaS, and how to replace campaign bursts
How to replace stop-start LinkedIn campaigns with an always-on demand layer for B2B SaaS, with an audience structure, creative refresh rules, search sync and measurement.
How to test whether your branded search ads are incremental
How to measure how many branded search conversions would happen anyway through organic, with test designs compared and a switchback plan to run.
How to run competitor campaigns in B2B SaaS paid search
How to structure, bid, write and land competitor campaigns in B2B SaaS paid search, with an intent table, trademark rules for the EU and UK and a quarterly checklist.
Common questions
What does Pixel Communications do?
Pixel Communications is a paid media and measurement studio based in Amsterdam. We manage paid search and paid social for B2B SaaS companies, set up tracking from ad click to CRM, write conversion copy and build reporting dashboards.
Who works on our account?
Senior B2B SaaS paid media specialists only. The person you meet on the intro call is the person who works on your account.
How do you price your work?
A fixed monthly retainer based on scope and the number of channels and markets, agreed up front. Audits and measurement projects are quoted as fixed-price projects.
Do you require long contracts?
No. After an initial three-month period, engagements run month to month with 30 days notice.
Which markets do you cover?
We manage campaigns across Europe, the UK and North America in English, and work with local-language copy for Dutch, German and other European markets.
Tell us what you are working on.
A 30-minute intro call. We look at your setup, ask about your goals and tell you honestly whether we can help.