Landing pages that answer what each search is asking
Paid traffic is expensive, so the words it lands on have to work. We write ad copy and landing pages that match what each search is really asking, answer the objections a buying committee raises, and make the next step obvious. Someone comparing tools gets a comparison. Someone building a shortlist gets the category case.
Sound familiar?
All ad groups share one page
Competitor, generic and brand searches all go to the same trial form. Someone comparing tools is asked to commit before their questions are answered.
The form asks too much, too early
A long demo form or a sales call is the only next step, so buyers who just wanted pricing or a look at the product leave without a trace.
Translated, never localised
The English page is translated word for word for each market. Local search terms, objections and proof are missing, and conversion rates trail the home market.
What happens, in order
Read the intent
We group keywords and audiences by what the buyer is trying to do, whether that is building a shortlist, comparing tools or switching from a competitor.
Collect the objections
We gather the questions buyers raise from sales calls, review sites and search terms, per market, including what breaks or changes when a team switches.
Write page and ads together
Each intent gets page copy and structure plus matching ad copy, ready for your designer or CMS, in each market's language.
Ship and test
Final URLs are updated the same week pages go live. Each test runs with one primary metric and a set read date.
What is included
- Message match review from search term and ad to landing page
- Landing page copy per intent, for demo, trial, comparison and category pages
- A comparison page per main competitor, covering what changes when a team switches
- Responsive search ad and social ad copy per language and persona
- Objection research from sales calls, review sites and search terms
- Conversion teardown of existing pages, including mobile form friction
- Test plans with one primary metric and a set read date
What you get
- Page copy ready for your designer or CMS
- Ad copy sets per campaign, persona and language
- Prioritised conversion recommendations
Questions
Should paid traffic go to the homepage?
Rarely. A dedicated page that matches the search or ad message converts better and lets you test without touching the main site.
Do you design and build landing pages?
We write the copy and structure and work with your designer or developer. For simple pages we can supply a ready-to-build wireframe.
Can we translate our English landing pages for other markets?
Translation is a starting point. Search language and objections differ by market, so we adapt copy per market and have native speakers review it before it goes live.
Tell us what you are working on.
A 30-minute intro call. We look at your setup, ask about your goals and tell you honestly whether we can help.